Shift and schedule
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Part-time
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Volunteer
Job description
Role: Google Analytics Specialist
Branch: Marketing Branch
Pack: Digital Marketing Pack
Team:Analytics Squad
Reports to:Analytics Squad Lead
Location:Remote
Hours Required:3 Hours per Week
Compensation: Volunteer
Role Mission: The Google Analytics Specialist ensures that those searching for us can easily find us and to attract the attention of those who didn’t know to look for us.
Summary: A Google Analytics Specialist is responsible for implementing, managing, and analyzing website and app data using Google Analytics. This role involves setting up tracking codes, configuring dashboards, and creating custom reports to monitor key performance indicators (KPIs) and user behavior. The specialist interprets data to provide actionable insights, helping businesses optimize their online presence and marketing strategies. They collaborate with marketing, development, and management teams to ensure accurate data collection and effective data-driven decision-making. Strong analytical skills, attention to detail, and proficiency in Google Analytics and related tools are essential for success in this position.
Rescue Mission: At Path of Hope Rescue we strive to decrease the euthanasia rate of high risk dogs in the southern United States by transporting pregnant dogs and puppies to the Pacific Northwest to find adoptive homes. We are 100% foster based and rely on volunteers and fosters to help in our mission.
Vision: Eliminating euthanasia of dogs in the South by decreasing the amount of dogs breeding unchecked. Becoming the number one ‘dog destination’ in Spokane and capitalizing on Spokane’s love of Rescue Dogs.
Core Values: Transparency, Community, Integrity, and the Golden Rule
Culture: We love dogs. At PHR you will find people who first need to pet your dog and then will ask your name. Who expects to be invited to your dog’s birthday party and who knows that your dog obviously needs that new sweater.
We know dogs are family and should be treated that way. And we are driven by a shared passion to make sure every dog who isn’t being loved, finds their way to a family. We care for each other and have created a community of people who love what they do.
Character Traits:
- Dedicated
- Disciplined
- Helpful
- Independent
- Insightful
- Intuitive
- Logical
- Meticulous
- Methodical
- Organized
- Perceptive
- Purposeful
- Reliable
- Responsive
- Studious
- Thorough
Job Description
The Google Analytics Specialist is responsible for the implementation, management, and comprehensive analysis of website and app data using Google Analytics. This role entails setting up tracking codes, configuring dashboards, and creating custom reports to monitor key performance indicators (KPIs) and user behavior across digital platforms. The specialist ensures that all data is accurately tracked and categorized, enabling precise measurement of site performance and user interactions. This involves configuring goals, funnels, and events within Google Analytics to capture specific user actions and metrics relevant to rescue objectives. By maintaining an organized and detailed analytics setup, the specialist provides a robust foundation for data-driven insights.
In addition to technical setup, a Google Analytics Specialist interprets the collected data to deliver actionable insights that will help the rescue optimize our online presence and marketing strategies. They analyze traffic sources, user demographics, behavior patterns, and conversion rates to identify areas for improvement and growth. The specialist collaborates closely with marketing, development, and management teams to ensure that data insights are integrated into broader strategic decisions. Their role is crucial in guiding digital marketing efforts, enhancing user experience, and driving business performance. Strong analytical skills, attention to detail, and proficiency in Google Analytics and related tools are essential for success in this position. The ability to communicate complex data findings in a clear and actionable manner further enables the specialist to influence and support data-driven decision-making processes within the rescue.
Hard Skills
- A/B Testing
- Analytics
- Business Strategy
- Data Analysis
- Google AdWords
- Google Suite
- Keyword Research
- Metrics and KPIs
- SEM (Search Engine Marketing)
- SEO (Search Engine Optimization)
- SEO Copywriting
- User Interface (UI) Design
Soft Skills
- Analysis
- Attention to detail
- Coaching
- Critical thinking
- Deductive reasoning
- Openness to feedback
- Planning
- Problem analysis
- Problem-solving
- Self-motivation
- Strategic thinking
